The Terribly In Love project was commissioned to handle the art direction for a world tour by the artist Fever Ray.
In 2023, Fever Ray released a new album titled Radical Romantics, and the decision was made to base the concept on this, quite literally. In this album, love is explored from a very personal perspective, delving into unconventional, radical feelings. This is how the concept and name for the tour, “Terribly In Love,” came to be.
The concept is portrayed from a raw standpoint, symbolized by raw meat as a representation of feelings in a more visceral and unfiltered way.
The project includes the development of the visual identity, stage design approach, styling, communication campaign, and the tour itself.
