Photography and Graphic Design for RIMMEL London for the “Size Doesn’t Matter” 2024 (fake) Campaign.
In a world where beauty often comes with narrow standards, RIMMEL London’s “Size Doesn’t Matter” campaign challenges the notion that one size fits all. This campaign redefines beauty expectations. Each mascara in the collection—whether bold, classic, or colorful—proves that beauty isn’t about fitting into a box; it’s about owning your look, no matter the size or shade.