Favorite Child Collective is a queer female-led clothing brand. Where I had the pleasure to work for a half year as a Content Creator, Art Director & Social Media Manager.
Grew Instagram following from 40K to 67K (+67%) through consistent brand storytelling, influencer partnerships, and UGC integration.
Drove a 45% increase in online sales via optimized content, product launches, and social commerce strategy.
Secured 20+ international influencers to boost global brand awareness.
Increased website traffic by 60%, leveraging social funnels and event-driven campaigns.
Led community pop-ups and local events to strengthen customer loyalty and brand presence.
The content seen is all curated, shot or edited by Lisanne Torra van Barchjansen.
